Sip Media Solutions is delighted to announce a strategic partnership with Matchpoint Marketing as both brands expand into the fastest-growing sport on the planet: Padel.
Padel has been on Sip Media Solutions Managing Director Simon Wilkes’ radar since he launched Tennis365.com while working as Head of Publishing for Planet Sport Group.
Sports News Blitz has a dedicated section covering news and interviews from the world of padel, while Florida News Blitz looks at the rapid growth of the sport in the sunshine State.
Matchpoint Marketing founders Polly Thatcher and Paul Rudman’s passion for padel is unrivalled, and the pair combine senior-level marketing delivery with real, on-site operational experience.
The two dynamic digital media brands have now joined forces to offer all marketing, content, SEO & GEO strategy, video and social media services to padel brands and clubs in the UK, USA and South Africa.
Sip Media MD Simon said: “Expertise, experience, authority and trustworthiness is no longer just a Google recommendation - it is required on all digital media platforms as AI continues to change the online industry at pace.
“Padel is gathering momentum on both the professional and amateur scene, so this partnership with Matchpoint Marketing strengthens our position in the padel industry.”
Matchpoint Marketing founder Polly said: “We don’t just promote padel. We understand it. We play it.
“We help build the communities that make it thrive.
“Simon and I have known each other since the 1990s, and his background working for the likes of The Press Association, Sky Sports and Planet Sport Group means he can offer us unrivalled guidance when it comes to content strategy on all platforms.”
Sip Media’s Marketing Consultant Anna Ferraz - who is based in Cape Town, South Africa - will be overseeing content operations on the partnership, and she said: “I love padel - and it is blowing up here in Cape Town - everyone is playing it.
“It’s such an accessible sport - and so much fun to play. I can’t wait to get started.”
About Sip Media Solutions
Sip Media Solutions provides work placements, internships, SEO training and mentoring services for students and graduates aiming to break into the digital media industry.
We provide marketing, video, content and social media solutions for brands.
We engage and inspire audiences, delivering dynamic digital media strategies.
We help brands define their vision, mission, and targets.
About Matchpoint Marketing
Matchpoint Marketing exists to solve a very specific problem in padel: most clubs don’t fail because of the courts or the product - they struggle because marketing and operations aren’t aligned from day one.
We work exclusively with padel and racquet sports operators, so we understand the realities behind every decision: pricing, timetables, staffing, memberships, community building and local demand.
That insight allows us to design marketing that doesn’t just generate attention, but drives bookings, memberships and long-term retention.
We focus on one thing: helping padel businesses grow sustainably, not just loudly.
